This article originally appeared in the November 13, 2025 edition of Infodemia MX.
Miguel Elorza, coordinator of Infodemic and head of the Lie Detector section, revealed this Thursday, November 13, how the march of the so-called “Generation Z ,” scheduled for November 15, has been artificially promoted. According to the analysis presented during the President’s daily press conference, a digital network of coordinated accounts, promoted by politicians, pundits, and even former presidents of Mexico, is behind the mobilization.
The Digital Campaign’s Origins
Infodemia’s tracking identifies October 3 as the starting point. On that day, Azteca Noticias published a report linking Mexican youth protests to a supposed global movement. Simultaneously, influencer Carlos Bello, who until then had not addressed political issues, participated in a forum at the Chamber of Deputies where he openly criticized the Mexican government.
A few days later, on October 7, [ultra right winger and tax evader] Ricardo Salinas Pliego, owner of Grupo Salinas, shared Bello’s intervention on his social networks with a defiant message, a post that was replicated by the influencer himself.
On October 12 , Bello posted that “a march was being organized,” without specifying the cause or date. Three days later, on October 15 , the account @generacionz_mx on X (formerly Twitter) shared an image with the One Piece anime flag —a symbol used in international protests—and the message “we demand change.”
Since that day, the profile began replicating content on Instagram and TikTok , much of it generated with artificial intelligence, promoting the recall of the President.
However, in Carlos Bellos’ Instagram bio (as @somosgeneracionmx ) there was a link to the initiative promoted by [right wing opposition organizer and businessman] Claudio X. González : “Let’s save democracy”.
Coordinated Expansion
On October 21 , the mayor of Cuauhtémoc, [right winger, noted for illegally removing statues of Fidel Castro & Che Guevara] Alessandra Rojo de la Vega, invited Bello to her podcast, where they both dedicated a significant portion of the program to criticizing the federal government. That same day, the account @somosgeneracionxmx held a live broadcast promoting the November 15 march, a message amplified by users affiliated with the PAN party, such as Kike Mireles and Armando Saucedo.
According to Infodemia, 179 TikTok accounts and 359 Facebook communities synchronously promoted the call to action. At least 50 of the TikTok accounts were created between October and November 2025 , and 28 Facebook pages active since October 26 have foreign administrators.
Elorza explained that, between October 16 and 26 , these same accounts were spreading messages demanding the recall of the President; however, on November 1 , after the murder of Carlos Manzo, they simultaneously changed their message: now they claimed that the march would be in memory of Manzo.
Internal Conflicts & Fracturing of the Movement
On November 1, Iván Mero Perro, administrator of the original Generación Z Discord server, denied any connection to the X account that follows figures from the PAN party and the opposition, refuting the call for a November 15th demonstration. A day later, he posted a video of Carlos Manzo on Instagram, and on November 3, he began promoting the “first official mobilization ,” held on November 8th. By November 10th , he announced that Generación Z’s social media accounts would be changing management, revealing internal disputes among the movement’s promoters.
The Role of Politicians & Businesspeople
The report also stated that the call was supported by opposition political figures, including former {resident Vicente Fox, businessman Claudio X. González and his organization Sociedad Civil México, as well as spokespeople for the PAN and PRI parties.
One of the main promoters has been [tax evader] Ricardo Salinas Pliego, who has amplified the messages and, according to influencers and commentators close to the opposition, has even been proposed to “lead the march,” despite not belonging to the generation that names it.
Elorza stressed that the network is not exclusively Mexican, as foreign bots and profiles with business and media ties linked to Atlas Network, an organization accused of financing disinformation campaigns in Latin America, were identified.
Atlas Network & The Family Bond
Atlas Network, directed by Roberto Salinas León—cousin of Ricardo Salinas Pliego—wields media influence within Grupo Salinas and a global network of over 500 think tanks. This organization has been accused of orchestrating political and legal campaigns (lawfare) against progressive governments, such as those of Pedro Castillo in Peru, Evo Morales in Bolivia, Lula da Silva in Brazil, and Cristina Fernández de Kirchner in Argentina. In Mexico, the organization was linked in 2024 to a smear campaign against then-President Andrés Manuel López Obrador and current President Claudia Sheinbaum.
The International Right Wing & its Media Network
Salinas Pliego ‘s ties to the international far right extend to figures like Javier Negre, director of the Spanish media outlet La Derecha Diario. In December 2024 , the Mexican businessman invited Negre to work in Mexico, and on January 30 of this year, the journalist announced the launch of La Derecha Diario México, stating that he was responding to that invitation, something he reiterated during the Festival of Freedom.
Negre shares a partnership with Argentine strategist Fernando Cerimedo, a specialist in digital campaigns, emotional manipulation and the use of bots, who participated in operations against Gabriel Boric in Chile and advised Javier Milei in Argentina.
Joining them is Agustín Antonetti, an Argentine activist with the Fundación Libertad (Rosario), also linked to the Atlas Network and the Ricardo B. Salinas Pliego Center. Antonetti was one of the main promoters of the hashtags #Narcopresidenta and #Narcocandidata during 2024, directed against then-candidate Sheinbaum.
Finally, Elorza mentioned Eduardo Menoni, a Venezuelan journalist based in Miami, part of a network of Hispanic influencers who spread anti-state and anti-communist discourses, with recurring activity against the 4T and in favor of opposition mobilizations.
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