Pollinators, including bees, butterflies, and beetles, shape global food production and support vast natural ecosystems. For years, efforts to protect these critical species have leaned on broad global targets and uniform conservation recommendations. However, a new study led by researchers at the Indian Institute of Technology Gandhinagar (IITGN) and Northeastern University, U.S., demonstrates that such generalized approaches may not have the desired impact, and in some regions, could offer imperceptible benefit.