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rssMB to FarkEnglish · 1 day ago

It was 40 years ago that Levi's first aired the "Launderette" ad that led to the widespread objectification of men's bodies that has been so harmful to their progress in achieving equality today

www.bbc.com

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It was 40 years ago that Levi's first aired the "Launderette" ad that led to the widespread objectification of men's bodies that has been so harmful to their progress in achieving equality today

www.bbc.com

rssMB to FarkEnglish · 1 day ago
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'A female gaze on a male body': The risqué '80s jeans ad that 'created shockwaves'
www.bbc.com
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TV's suggestive "Launderette" Levi's advert was first shown 40 years ago, and sales went through the roof. The ad marked a turning point – and its influence continues today.

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