For most of photography’s roughly 200-year history, altering a photo convincingly required either a darkroom, some Photoshop expertise, or, at minimum, a steady hand with scissors and glue. On Tuesday, OpenAI released a tool that reduces the process to typing a sentence.

It’s not the first company to do so. While OpenAI had a conversational image-editing model in the works since GPT-4o in 2024, Google beat OpenAI to market in March with a public prototype, then refined it to a popular model called Nano Banana image model (and Nano Banana Pro). The enthusiastic response to Google’s image-editing model in the AI community got OpenAI’s attention.

OpenAI’s new GPT Image 1.5 is an AI image synthesis model that reportedly generates images up to four times faster than its predecessor and costs about 20 percent less through the API. The model rolled out to all ChatGPT users on Tuesday and represents another step toward making photorealistic image manipulation a casual process that requires no particular visual skills.

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