In 2025, Mongabay published more than 7,300 stories across eight languages. The volume reflects a newsroom that has expanded geographically and editorially, covering issues that range from local land conflicts to global climate finance. It also reflects a belief that detailed, evidence-based reporting on environmental issues can still attract attention at scale, even as audiences fragment and news competes with every other demand on time. By year’s end, Mongabay expects its reporting to reach more than 110 million unique readers, a 44% increase over 2024. That figure captures visits to the website alone. It does not fully account for circulation through social media, messaging apps, or republication by more than 100 partner outlets worldwide. Reach, however, is not impact. It is simply exposure. What readers do with information, and whether it shapes decisions or outcomes, is a separate question. The articles that drew the largest audiences this year did so for many reasons, reflecting a mix of editorial ambition, reader curiosity, and the often unpredictable mechanics of attention. Some coincided with news cycles or moments of heightened curiosity. Others benefited from platform dynamics that reward novelty or surprise. A few were lightweight by design. Others, including obituaries and long-form reported pieces, carried weight that is not easily captured by traffic metrics. Popularity, in this sense, is uneven and sometimes arbitrary. That distinction matters because Mongabay’s editorial benchmark is impact, not virality. The organization tracks readership and distribution, but it also documents qualitative outcomes: whether reporting informed policy debates, supported legal…This article was originally published on Mongabay

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