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rssMB to Phys.orgEnglish · 1 day ago

Regular email reminders can help bank customers save more money

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Regular email reminders can help bank customers save more money

phys.org

rssMB to Phys.orgEnglish · 1 day ago
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Wish you could save more money? A new study led by Katy Milkman, a Wharton professor of operations, information and decisions and the co-director of Penn's Behavior Change for Good Initiative (BCFG) finds that simple reminder emails give people a small push to transfer money into savings. The findings are published in the journal PNAS Nexus.

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