Any time I see my staff taping a paper flyer to one of our walls, what I hear is, “You are telling me there should be a flyer screen there.” So we finally did that in the pizza alcove. I think they look pretty good! We just stuck the monitors into the same style of picture frames we use in the DNA Pizza dining room gallery.

My vendetta against tape on the walls is endless. I just think it looks really tacky. Plus, one of the things about paper that it is famous for is always showing the same thing. Whereas these screens have all kinds of complications. (In watchmaking, anything that a timepiece does beyond showing hours, minutes and seconds is called a “complication”, and I love that term.)

For example, they are sensitive to the room they are in and the genres of the show that is currently happening, so if it’s a metal night, they’re going to show flyers for other metal shows much more often. They are likewise skewed toward showing shows happening sooner than later.

And another recent complication is the dancing QR codes. I put a bunch of work into making the underlying URLs as short as possible so that the QR codes have big chunky pixels that you can scan from across the room.

We also use them in Pizza checkout to hype our appetizers.

In summary, digital signage is a land of complications.

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