In crowds, most people are strangers to you, and everyone else for that matter. However, until now, the effect of stranger-to-stranger interactions on the choices people make in crowds has not been properly examined. Ziqi Wang and Federico Toschi from the TU/e Department of Applied Physics and Science Education, along with Alessandro Gabbana at the University of Ferrara in Italy, explored how strangers influence people's choices in crowds at Eindhoven Centraal railway station. The research is published in the journal Proceedings of the National Academy of Sciences.