Apple has announced another price increase for its Apple TV+ video-streaming service. Starting today, a new monthly subscription will cost $12.99; it was previously $9.99. Existing subscribers will see the new price take effect during their next billing cycle.
Annual plans and Apple TV+'s inclusion in Apple One at current pricing will remain unchanged.
The price of Apple TV+ has practically doubled since its launch a few years ago. There are many reasons for this.
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