Adam Met of the indie-rock band AJR thinks fan-building strategies can amplify the climate movement’s reach and impact.

By Ryan Krugman

Imagine if every climate policy rollback was met with the same unshakable loyalty Swifties show when Taylor drops a breakup song. What if climate action had the same unstoppable energy as Beyoncé’s BeyHive, marching full speed ahead toward a green economy?

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