Memorable, distinctive, not too ‘sciencey’: why we named our biotech firm Anocca

www.nature.com

Memorable, distinctive, not too ‘sciencey’: why we named our biotech firm Anocca

www.nature.com

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NatureEnglish · 18 hours ago

Nature, Published online: 02 October 2025; doi:10.1038/d41586-025-02667-8

Chief executive Reagan Jarvis describes the role a branding agency had in naming his technology company.

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